Haichang Ocean Park's light and heavy strategic layout has achieved initial results: self-owned brand light assets project in Suzhou

On July 14, 2018, Haichang Ocean Park Holdings Co., Ltd. invested and independently operated the self-owned brand light asset project "Suzhou Haichang Meng Pet Park", officially opened the door in Suzhou Fenglonghui HLCC mall, becoming the company to carry out light and heavy Under the strategic layout, the first indoor urban innovative entertainment products.

Innovative "sea, land and air" Meng pet paradise value-added city new business

"Haichang Meng Pet Park" is the first indoor and innovative interactive "sea, land and air" animal breeding paradise in Suzhou. It has nearly 100 kinds of small and medium-sized cute pets covering the land, sea and air. The park combines the concepts of "ocean, cute pet, forest, interaction, performance, multimedia, science" and is divided into ten major love themes such as "listening to the tree hole", "home of sprouting", "loving the town" and so on. The area allows visitors to explore and feel the mystery of the colorful world in an indoor amphibian micro-ecological paradise that combines fun and fun interaction, natural science education and leisure and amusement experience.

(Mr. Zhang Jianbin, Vice President of Haichang Group)

Based on the continuous exploration and research of the tourism and leisure market, "Haichang Mengchong Park" is the representative product of Haichang Ocean Park in the urban indoor leisure and entertainment industry, actively developing market gaps and margins, and striving to bring leisure and interactive tourism into urban commerce. Experience. The opening of the project will inevitably incite the traditional family leisure and parent-child business in Sucheng, and open up a new model of indoor leisure, which will help the city commercial complex to attract customers, thematic features, family interaction, and diverse experiences. Bring a new model. This experiential format featuring human and animal interactions enriches the diversity of urban tourism and parent-child leisure markets.

Dialysis IP doorway to play the "light" advantage of management output business

At present, there are no more than 10 indoor interactive animal parks that have been opened in China. The biggest difference between Haichang Mengchong Park and its IP route is the IP route. "Haichang Meng Chong Park" has 7 IP mascot images independently developed by the celebrity star as a visual prototype. The park will gradually build the Haichang marine culture IP system through "incubation-product-promotion-authorization", adhering to the humanistic feelings of "harmony between man and nature", to "create family happy time, promote parent-child science education, and promote the comprehensive development of children's intelligence." "For the business philosophy, the brand culture of "dream, love, and happiness" will be passed on to tourists again.

Actively carry out the layout of innovative urban entertainment and leisure products in the domestic commercial complex, accelerate the development of the city's "micro-view" business travel, develop its own cultural IP content and brand-based project management output, will be Haichang Ocean Park Management The important development direction of the next stage of output business.

"Light and heavy" and strategic positioning to strengthen the foundation of Haichang Lixing

In recent years, with the completion of the preparations and construction of the three large-scale theme parks in Shanghai, Sanya and Zhengzhou, Haichang Ocean Park has gradually completed the strategic layout in major areas of mainland China, especially in the tourism industry. Further consolidation has been achieved. In addition, in the urban commercial complex to create indoor innovative leisure and entertainment themed products, with the advantages of less investment, short payback period, good profitability, effectively reduce operational risks, so that revenue can maintain steady and increase situation.

In the future, Haichang Ocean Park will upgrade its strategy and achieve the core competitiveness of the management output business and achieve rapid expansion.