The 2009 Golden Year of the LED was also reflected in the current Expo. The author sees that the technological innovation of LED light source not only makes the high-power LED street lighting products strong into the market, but also, in terms of product technology and market development, enterprises have begun to go out of their own branding road.
Advertising slogan. LED manufacturers, which mainly used decorative quantitative products, have launched functional LED lighting products at this year's Light Expo, including lawn lights, street lights, landscape lights, square lights, tunnel lights, and so-called "spotlights." "A kind of lighting products, all with "high power" as the signboard, unveiled at the market
The person in charge of the exhibition area of many exhibitors told the author that two years ago, due to the technical problem that the brightness of LED light has not been solved, many experts can only make foreground predictions for LED technology applications for general lighting. Nowadays, the technical replacement of ordinary lighting has achieved a complete breakthrough. As the price of key components declines, if current forecasts are to be made, then LED products will occupy the mainstream application field.
Brand management awareness
The development of the LED product market has clearly absorbed the experience of ordinary lighting products. At this year's light fair, the LED company represented by Auman has already paved the way for the future "brand road".
The author saw that many exhibitors abandoned the previous two fancy practices in the booth promotion, using LED landscape lighting to attract attention, and vice versa, using various means to deepen the buyer's understanding of the superiority of LED relative to traditional light source. And, even more gratifying, many exhibitors' exhibition areas have their own main products and show their core competitiveness.
Auman Technology Lighting, as one of the drafting units of the national standard for LEDs, is particularly eye-catching in the LED exhibition area of this year's Expo. A person in charge of the exhibition area said that since 2007, the company has carried out a large-scale expansion, and the company has also carried out a strategic brand upgrade, which will build Auman into a LED brand with considerable influence and well-known in the market. The goal.
However, a general manager of LED companies, who did not want to be named, said that the current status of the domestic LED industry is still "low threshold, mixed industry", especially the market share of independent research and development products is low, in the market growth rate, 80% is an OEM (OEM) product that is packaged abroad. Therefore, the market expects leading companies with competitive advantages to emerge and lead industry standards to promote the formation of a regulated and orderly LED market.
