In the LED transparent screen boom, the LED light bar screen is in an awkward situation

LED transparent screens have been highly regarded in the industry in the past two years, and some even expect it to occupy an important position in the future LED display market.

However, in fact, the LED transparent screen is only a micro-innovative product based on the LED light bar screen, but as the "mother of the transparent screen" LED light bar screen, the transparent screen shines today, it seems to fall into In awkward circumstances, although manufacturers have not given up on innovations in such products, the extent of their market application is far less than what the industry has predicted in the early years.

Outstanding outdoor advantages, once promoted are respected

With the development of urbanization and commercial economy, the scale of the outdoor advertising market is getting larger and larger. The LED display screen as an outdoor dynamic advertising carrier is also more and more popular in the market, but the traditional box-type LED display screen is due to its own Defects have brought a lot of troubles to manufacturers and customers, and the introduction of hollow LED strips has almost solved these problems.

The weight of the LED display has become a primary concern due to its installation on the exterior walls of the building. The box-type structure and the carrying steel frame of the traditional LED display greatly increase the weight of the wall, and the LED light bar screen does not need the steel frame to be installed, and the weight is only 40% of the box type, and the hollow structure is also lightened. The wind load reduces the safety hazard of the windy weather on the display screen located at a high place, and is very suitable for outdoor large-area projects.

According to statistics, 60% of the LED display failures are caused by insufficient heat dissipation, and the louver-like structure of the LED light bar screen improves the heat dissipation performance and reduces the probability of failure. Moreover, unlike the box-type display screen, which needs to be disassembled from the back, and often has the function of “maintaining one body and moving the whole body”, the light bar screen can directly remove the faulty light bar on the front side of the screen, and there is no need to construct a maintenance passage, and the maintenance is more convenient.

In addition, because of the characteristics of ventilation and light transmission of the LED light bar screen, the impact on the building is reduced, and the appearance is also more suitable for the building, with less power consumption and stronger environmental performance. The superiority makes the LED light bar screen become the market darling in the outdoor, especially the application of landmark buildings.

In the early years, Hong Kong Victoria Harbour 1150 square meters, Chengdu World Center Ocean Park 4068 square meters, Xi'an Big Wild Goose Pagoda 3000 square meters canopy and other large-scale LED display projects, the choice of all the light bar screen, it can be seen that the LED light bar screen The application of landmark buildings is a veritable “hegemony”, and there is no shortage in the industry.

Poor market development, transparent screens follow suit

Although the LED light bar screen was first exposed in the landmark building in the early years, in the past one or two years, its outdoor application market has not been further developed. The merchants have not made much progress in product innovation, and LED light bar screen manufacturers are trying to develop on stage rental. However, it has not attracted the attention of the customer group. At the same time, the LED transparent screen has become the fragrance of the past two years with a unique sense of technology and semi-outdoor installation. It has a tendency to divide the LED light bar screen in the outdoor market. The development prospects of LED strip screens have become more uncertain.

Relevant data show that the total amount of outdoor advertising in China is 61.5 billion yuan, and the global outdoor advertising market is expected to reach 50.7 billion US dollars in 2020. LED display is a new application for outdoor advertising media, and the market prospect is very huge. However, LED light bar screens have failed to take advantage of strong products, and have taken away much of the outdoor market share from the traditional box-type LED display. It can even be said that in addition to large-scale applications such as landmark buildings, in other broader In the application market, LED light bar screens have not made much progress.

In fact, the general outdoor advertising screen area demand is not as large as landmark buildings, while the large screen outdoor advertising market demand accounts for a relatively small proportion of the entire outdoor advertising screen. At the same time, the traditional LED outdoor advertising screen installation The difficulty and customer demand are also low, and the general outdoor advertising LED display can be satisfied, which makes the advantage of the LED light bar screen no longer particularly prominent. In addition, as an LED display screen with a non-closed structure, the light bar screen is difficult to be generally recognized as a conventional box-type display screen. As we all know, outdoor display screens are inevitably subjected to wind and sun for a long time. Tolerance has become a very important requirement for such products. The open structure makes it difficult for the light bar screen to be waterproof and dustproof. The box-like LED display is as convincing as it is, which undoubtedly limits the wide application of the LED strip screen.

With the development of urbanization and commercialization, the demand for outdoor close-up display market has also begun to increase, and the dot pitch of the box-type LED display has achieved technological innovation with a dot pitch of less than 2 mm, which can meet the demand for close-range viewing. Ideal for outdoor close-up display applications. However, for LED strip screens that have a hollow point at the sacrificial point spacing, the clarity is obviously an inherent insufficiency that cannot be overcome, which means that the outdoor close-range application field is destined to be difficult to set foot on the LED strip screen.

If the outdoor small-pitch application field is difficult to pose a threat to the LED light bar screen, then the appearance of the LED transparent screen will undoubtedly divide the market of the LED light bar screen. LED transparent screen has become one of the most eye-catching display products in the past two years with its transparent and beautiful features. Its 70%-95% permeability greatly reduces the impact of LED display on the appearance of the building. Close to the semi-outdoor display features installed inside the glass curtain wall, it has circumvented the approval of outdoor advertising, and even in the United States where advertising monitoring is very strict, it has also been welcomed by the government and merchants. With such outstanding advantages, the LED transparent screen instantly surpasses the light bar screen and becomes the first choice for the glass building LED display project.

Even in the current outdoor display market share, LED light bar screens have not achieved significant advantages, and its current outdoor advantages are still difficult to replace with other products. However, if you want to gain a larger market share, companies and manufacturers need to make greater efforts to improve product performance, market education, and enable products to gain wider market recognition, thus achieving superior competition in the fierce outdoor display market. status.

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