On March 13, Chongqing Super Silicon Photoelectric Technology Co., Ltd.'s 2-6 inch LED sapphire and 8-inch integrated circuit silicon wafer polishing project was officially put into operation in the water and soil high-tech park. The target market will focus on Chongqing, which may make Chongqing LED lights are 30% lower. When the news came out, it immediately caused a sensation.
The effect that Shi Yu wants has been achieved, just as he did not shy away from saying, "Our company's goal is to where to go where it will affect." Shi Yu's dream is, "In three or five years, can drive Chongqing LED The market will reduce the ex-factory price by about 50%."
Segment the market, build a brand, and improve the reputation and competitiveness of the LED industry. ——This is not only the personal dream of Shi Yu, but also the hope of Chongqing LED industry.
Reasons for choosing Chongqing "This is the best era for the rise of Chongqing's LED industry." Shi Yu, vice president of Chongqing Super Silicon Photoelectric Technology Co., Ltd. said.
In January 2011, Chongqing Super Silicon Photoelectric Technology Co., Ltd. was established with an investment of 1.5 billion yuan and a 200-acre LED production base in the water and soil high-tech industrial park.
In November 2011, Shi Yu came to Chongqing from the Shanghai headquarters to take over the daily operations of Chongqing Super Silicon Photoelectric Technology Co., Ltd.
Thirteen years of experience in the LED industry, Shi Yu always has a precise intuition when encountering opportunities. "Chongqing LED market is empty and the overall education level is relatively high. This is the best place for Shanghai Super Silicon Semiconductor Company. time."
He feels that the LED market in Chongqing is going to break out.
Chongqing Super Silicon is the first branch of Shanghai Super Silicon Semiconductor Co., Ltd. established in Chongqing. When selected in the city, there are four cities in Gansu, Tianshui, Inner Mongolia Erdos, Jiangsu Suzhou and Chongqing.
After a long period of investigation and investigation, Shanghai Super Silicon Semiconductor Co., Ltd. chose to settle in Chongqing.
Speaking of the reasons for choosing Chongqing, Shi Yu said, “Chongqing is the fastest-growing city in western China. The education level in the southwestern region is relatively high, and it is very convenient to recruit talents. This is a very big advantage.”
“And the cost of manpower and electricity costs is 20% lower than that of the coastal areas. The planning of various regions in Chongqing is very good. The government strongly advocates energy conservation and environmental protection, and the development potential of LED lighting is huge.” Shi Yu said.
The cost of labor and electricity is very low, which is the most valued by Shi Yu.
“If Chongqing’s LED lighting market is a cake, then only 1% of the current portion is eaten.”
The broad market is another reason why Shi Yu is optimistic about Chongqing.
Shengjing and Jingjing In 2011, China officially announced to the outside world that in 2016, all kinds of wattage incandescent lamps will be completely banned in the market.
Opportunities for LED luminaires have followed, and leading companies in the Chinese LED industry have turned their eyes to Chongqing and are ready to establish their own production and marketing empire.
According to the insiders of Chongqing Silian Optoelectronics, “On the New Year's Day of 2013, our company is working overtime, preparing for the LED screen of nearly 10,000 square meters on the Spring Festival Evening of the Year of the Snake, due to the contract with the contract of 66 million 2121 RGB light sources.”
Chongqing LED industry, looks like a prosperous scene.
"Chongqing looks like a lot of LED companies, as far as I know, only us and the quadruple are in mass production." Shi Yu said.
After 2008, affected by the global financial crisis, coastal enterprises have transferred to the mainland in order to reduce costs.
Chongqing is the only municipality directly under the central government in Southwest China. Many companies are looking at it here. The LED industry in Chongqing was also the space for development at that time.
The outside world is crazy about the overcapacity of the LED industry. In Shi Yu’s view, this is only a normal process of market regulation.
"On the surface, Chongqing and even the domestic LED industry is overcapacity, but it is not."
The state's subsidies for the LED industry continue to increase, especially for LED upstream epitaxial wafer machines. The government subsidizes 3 million yuan for each machine purchased. Therefore, entrepreneurs vigorously purchase equipment, but lack of core patent technology, the machines bought back are created, and the production capacity has not increased.
"And the mid-stream packaging capacity is too high, the threshold is low, resulting in excessive expansion and homogenization competition, which is even worse for the LED industry." Shi Yu said.
Shi Yu’s dream Shi Yu has a dream. He hopes that in the next three to five years, the factory price of Chongqing LED can be reduced by about 50% because of the company's participation.
After researching, Shi Yu felt that the development of LED in Chongqing was very strange. “Industry people think of Shenzhen. Although Shenzhen is the most complete LED product in China and the most factories, it is not the same. Chongqing has only four links, and the quadruple only makes LED lighting. ”
Chongqing's LED companies are concentrated in the downstream of the industrial chain, and the threshold is not high.
Gao Xiaoxia, a professor of LED lighting R&D and industry alliance in Chongqing, said: "Before the industry's entry barriers were low and capital inflows were infiltrated, they were blinded by the beautiful appearance of the LED middle and lower chain."
At present, there are more than 30 local LED professional dealers in Chongqing. The relatively large scale is only Yin Yu and Wei Lai. Merchants use LED as an accessory product to operate. The cost of LED is high, and ordinary people cannot accept such a price.
Shi Yu wants Chongqing's LED factory price to drop by about 50%, not by price war. "We have guaranteed our own profit point and there is no loss. This is not a price war."
That is his dream and the future of Chongqing LED.
The unevenness of the LED manufacturer's process flow is a problem faced by Chongqing and even China, but it is an opportunity for Shi Yu.
Why are the prices of LED lights, screens and other products high?
In the production process of the factory, too much cost is wasted, and the price in the middle of the industrial chain is raised, and the market for the terminal application is naturally rising.
“Our R&D team first learns advanced technology and combines with reality to innovate. It saves a lot of intermediate profits. At the same time, it signs a sales price agreement with the merchants, and does not allow the merchants to raise the price themselves, and the price naturally decreases. It is."
The future and hope of the LED industry The core technology is the weakest point in the LED industry in Chongqing.
“Core technology is the cornerstone of enterprise survival and development, and 80% determines the share of the company in the market.”
"At the moment, although we started relatively late, after the initial production, the monthly output will be around 300,000 pieces, which will eventually form a scale of 600,000 pieces per month." Shi Yu is very confident about this.
There are few domestic enterprises involved in the upper and middle reaches of substrates, epitaxial wafers, chips, etc. Chongqing Super Silicon Company only produces sapphire substrates, and the chips are also produced for Xiamen Sanan or Wuhan Huacan.
Chips and epitaxial wafers are the biggest weakness of the development of the local LED industry.
Shi Yu believes that "the LED industry needs to segment the market and increase the added value of products. To meet customer needs and build brands, thereby improving reputation and industry competitiveness. LEDs must not be operated as an incidental product, and the degree of emphasis must be strengthened."
In his view, these ideas for the market are a practical and reliable way to develop the LED industry in Chongqing.
Professor Gao Xiaoxia of Chongqing LED Lighting R&D and Industry Alliance is very optimistic about this. “Between 2010 and 2011, the LED industry in Chongqing has developed rapidly and has begun to stabilize. State-owned enterprises and large private enterprises have entered the industry, and some have achieved results, and this force is on the rise.”
By 2015, the output value of Chongqing LED industry is higher than 50 billion. Shi Yu believes that this goal is not a boast.
