LED lighting factory cut into emerging market strategy

Faced with the era of low-cost LED lighting, many LED lighting factories hope to break the price and compete in the Red Sea, and instead look for the new blue ocean to increase profit margins. Smart lighting is an example. The field of smart homes is very wide, and focusing only on smart lighting is too limited. Although smart lighting is a good vision for the future, LED lighting accounts for a small proportion. Therefore, in addition to thinking about the role that the future should play in, LED factory should also develop other smart home control solutions to make creative products. On the other hand, the development of emerging markets has also attracted many LED lighting factories. In Thailand, for example, many Thai lighting factories are no longer only willing to import lamps directly, but hope to set up an assembly line in the local area and go out of Thailand to develop the ASEAN market and expand the business. Local manufacturers originally imported products from mainland China, and now they want to further reduce costs and obtain higher profits, eager for greater purchasing decision-making power, and even need more technical knowledge, which are business opportunities for Taiwanese manufacturers. However, if Taiwanese manufacturers only intend to sell products and make ready-made businesses in emerging markets, the difficulty will be quite high. Chu Yuchao believes that the key to entering emerging markets is to establish partnerships, such as partnering with the government, suppliers or agents, and guiding their technical knowledge, which can help the development of emerging markets.

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