Under the background of economic globalization, the degree of closeness between the world's economies is unprecedented. In the current LED (semiconductor lighting) industry chain suffered from the impact of the international financial turmoil, energy-saving environmental protection and high-tech industry development is booming, how many local brands of LED companies break, is becoming a hot topic in the domestic LED industry.
Opportunities will only be reserved for those who are prepared. As a leading enterprise in the LED industry in Dongguan, Dongguan Qinshang Optoelectronics Co., Ltd. firmly grasps the opportunity of being included in the construction project of Dongguan's modern industrial system, aiming at the prospect of the domestic high-end high-power LED lighting market and resolutely investing 500 million yuan in huge funds. Re-integrate the production capacity of enterprises, accelerate the cultivation of fist products, increase the intensity of market development, and draw a grand blueprint for development with unprecedented courage and wisdom.
Investing heavily in the crisis and drawing a new chapter
The fire tree silver flower is not a night, describing the scene of bright nights, but when it becomes the ultimate goal of a company, it will inevitably add more rich connotations to the poem itself. Founded in 1993, Dongguan Qinshang Optoelectronics Co., Ltd. was born and raised with such a dream. After 16 years of development, it has finally created a reputation for the company in the LED industry in the Pearl River Delta. It has also brought more than 2,000 diligent people closer to their dreams.
The global financial turmoil that began last year has affected the development of the domestic LED industry, mainly in the face of frustration in the confidence of some enterprises and weak export. However, the crisis is also organic. For some LED companies with strong strength and hard products, this is In fact, it is a good time for transformation and upgrading. The key is whether we can seize this opportunity. Li Xuliang, chairman of Qinshang Optoelectronics, analyzed the prospects of industrial development and believed that the state invested 4 trillion yuan to expand infrastructure investment, support from governments at all levels for energy conservation and environmental protection and high-tech industry development, strong domestic consumer market demand, and scientific and technological content of LED products. Larger lifting space, etc., is the machine contained in this crisis.
It is also based on the deep understanding and grasp of the development opportunities. Li Xuliang led the diligent and diligent people, and joined the high-power LED energy-saving lighting project researched and developed by Tsinghua University into one of the four major projects of Dongguan's expansion and expansion. The opportunity of the system construction project, invested more than 500 million yuan, and completed the industrial chain in two phases, and built a new foundation for the company to break through development. Among them, the first phase of the project with an investment of more than 110 million yuan was completed in Changping Town at the end of last year. The second phase of the industrial park project with an investment of nearly 300 million yuan in Hengli Town has begun preparations. The project is currently progressing as planned. At that time, 10 high-power LED product production lines will be built, with a total construction area of 300,000 square meters, and an annual production capacity of 800 million LED tubes and 350,000 lighting fixtures. At the same time, Qinshang will invest 130 million yuan in demonstration projects and expand product sales in the next two years.
Extension market fist product market favored
Enterprises must have a strong market, and must have strong products, while good products must have strong technical strength and talent team. With the continuous deepening of cooperation with universities, universities, and research institutes such as Tsinghua University, Qinshang Optoelectronics has gone through a process of recruiting talents, introducing technology, and conducting independent research and development. Not only has it successfully declared more than 200 patents, but also The products have also been continuously enriched, and now they have the ability to develop, produce and sell road lighting, interior lighting, decorative lighting, LED displays and other products, and have emerged in the urban lighting project inside and outside the province.
High-power LED energy-saving street lamps are one of the products of Qinshang Optoelectronics. This product technically uses a wireless control system with independent intellectual property rights of the enterprise, which can realize remote control of the luminaire, which can remotely open, close and dim the luminaire, and remotely collect data such as electricity and temperature when the luminaire works. It also saves a lot of manual maintenance costs. Energy saving is also a remarkable feature of this product. Due to the adoption of non-imaging secondary optical design systems, circuit drives and other advanced systems and materials, it is more than 60% energy efficient compared to traditional high-pressure nano lamps, and it also has stability and light decay and no pollution. specialty.
Through the deep development of the market, entering the New Year, the marketing of high-power LED energy-saving street lamps and other products on the market has been frequently reported. Not only in the lighting renovation projects in Guangzhou, Guangzhou, Shenzhou, Huizhou and other cities in Guangdong Province, the development of the provincial market is also a good news. Following the smooth acceptance of the energy-saving renovation project of the Guangshao Expressway whistle tunnel, in early January, Qinshang Optoelectronics completed the renovation project of the Pucai Hutong streetlight in Xicheng District, Beijing, as scheduled, and completed the construction of the streetlight energy-saving model and civilized road LED in Sanya, Hainan The street lamp energy-saving lighting project also ended smoothly.
Li Xuliang, chairman of Qinshang Optoelectronics, said that this year, Qinshang Optoelectronics will rely on eight market radiation and distribution centers distributed in Northeast China, North China, East China and South China to increase the promotion of LED energy-saving street lamps and other products nationwide. Strength, strive for a bigger share in the new round of market competition.
Grasping the opportunity to become the leader of the enterprise
The rapid development of Qinshang Optoelectronics has also received great attention from the leaders of Dongguan. Recently, the deputy mayor of Dongguan City, Cheng Hongbo, led the city supervision team to come to the enterprise, and the progress of the high-power LED energy-saving lamps project belonging to Dongguan's key projects in the province. Supervise. Cheng Hongbo expressed satisfaction with the progress of Qinshang Optoelectronics Co., Ltd., and hoped that through the research and development, production and marketing, the company will continue to consolidate the foundation of high-power LED energy-saving lamps industrialization, improve product core competitiveness and expand market share. To speed up the process of LED lighting civilization, and strive to be the new round of development of Dongguan LED industry, to promote better and faster development of enterprises.
The high-end project of Qinshang Optoelectronics was included in the key projects of the city. We are very excited. It shows that the people on the road to transformation and upgrading are correct, and we firmly believe that in the current global economic downturn, we continue to work hard to develop the LED industry. Confidence and determination. Li Xuliang is full of enthusiasm when looking forward to the development prospects of the company. He said that on the new development journey, Qinshang Optoelectronics still has a long way to go in improving production capacity, improving product quality and expanding customer groups, but he believes Through the deepening of the cooperation between industry, academia and research, and the steady improvement of the core competitiveness of the enterprise, the diligent people have the confidence and determination to go higher and further.
Hu Jintao visits the lighting expo of the ICB semiconductor lighting booth. The strong food LED brand has not yet seen the status quo and development of energy saving and emission reduction in the Yangtze River Delta.
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