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In order to avoid the vertical integration of LED upstream extension, chip factory and downstream system manufacturers, Taiwan LED packaging industry has begun to extend its reach to emerging markets, and strengthen cooperation with local distribution channels to open up new growth opportunities.
According to industry insiders, under the pressure of sluggish demand in 2011, in order to digest inventories, upstream LED epitaxy with a certain economic scale , chip manufacturers have been actively looking for products to the sea, and have skipped the packaging factory, directly with the purchase Leading downstream brands negotiate orders to fight for greater revenue.
In addition, regardless of the vertical integration of LED upstream component suppliers or downstream system operators, the development space of LED packaging factories located in the middle of the industry chain is compressed, coupled with the ravages of the three European and American debt crisis, so many The LED packaging factory has been rushing to develop a new layout.
The industry pointed out that LED packaging companies have extended their operational reach to emerging countries such as Russia, India, Central and South America, Africa, and deployed local distributors, distributors and agents to try to win more government projects through dense channels. Cooperate with customers and even with brand owners to achieve greater profitability.
When entering the emerging markets in a big way, the inventory and material management challenges will intensify and become the subject of LED packaging plants. Industry insiders stressed that in order to meet the requirements of different customers for LED lighting, it is necessary to launch corresponding product combinations in different markets, which will lead to the pressure of inventory and material management, and highlight the importance of cost control, becoming the LED packaging industry. Overcome the puzzle.
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