In 2012, the LED industry was ups and downs: production disorder, overcapacity, quality chaos, bankruptcy, corporate price wars, consumer trust in LEDs decreased... In 2013, with the development and reform commission and other six ministries jointly issued The semiconductor lighting energy-saving industry plan, the country has introduced a number of policies conducive to the development of the industry, the LED industry ushered in a good opportunity for development. Industry changes, how can companies choose to keep up with the development of the industry and occupy a strong position in the market?
Under the circumstance that the country issued the "Planning" to support the development of the LED industry, how does Delipu plan and deploy the market before facing the market background of LED lighting gradually turning to civilian use? In the face of the fierce competition in the LED driver power market, how does Delip achieve the “light and thin” revolution in driving power supplies, and what specific products have been introduced? In the new century, LED network reporter invited Wu Jie, general manager of Shenzhen Delip Optoelectronics Co., Ltd. to talk about the development of Delip in the new situation.
"Low cost" response to the market
The "Plan" proposes that by 2015, the market share of LED functional lighting products will reach more than 20%, and gradually increase the promotion of financial subsidies for LED lighting products. It also indicates that energy-saving and environmentally-friendly LED lamps will reduce prices and speed up the pace of entering the family. . Therefore, LED lamps are slowly shifting from commercial to civilian, and high performance and low cost will be the mainstream of the LED industry in the future. In the face of this trend in the industry, Delip is also embarking on market regulation and strategic adjustment.
As Delip, which is committed to producing cost-effective LED drivers, it pays more attention to the development of power supply driving in the process of popularizing LED lighting. It is widely believed in the industry that modularization and intelligence are the future development direction of LED drive power. Liu Muqing, vice chairman of the Shanghai Institute of Lighting and professor of the Institute of Electric Light Sources at Fudan University, emphasized that LEDs should be compatible and interchangeable in functional lighting applications, achieving modularization, standardization and standardization. The so-called modular LED is to use the light source, heat dissipating component, and drive power synthesis module to mass produce and manufacture standardized LED lighting products through the mold. In this regard, Wu Jie also said that if the LED industry really entered a period of rapid development, LED drive power will certainly be modular and intelligent development, and Delip has also begun to explore in these two directions. It is reported that Delip launched the Zhiwu series of products for the civilian market in 2013. Wu Jie said that according to the high price sensitivity of the civilian market, see my series strive to achieve the "low cost" advantage. In this regard, Pu Cheng particularly emphasized in the video interview of the reporters of the New Century LED Network that the so-called low cost is not a shoddy, but relies on the high integration of the industrial chain by Delip.
"Good design" improves quality
Pu admitted that the current LED lighting is further developing intelligently, and the driving power supply is to achieve perfect compatibility with high quality. In the context of de-energization, the future of LED driver manufacturers is shifting from single manufacturing to integrated technology services. In response to this market background, Wu Jie said that Delipo ensures the reliability and longevity of Delphi products from three aspects: power supply design, raw materials and production equipment technology, thus ensuring optimal design of power supply design and Market demand generates rapid response, which accelerates product circulation.
Specifically, these three aspects are based on the most mature solutions in the current LED industry for power supply design, and insist that all raw materials come from the first-line original factory. In terms of production equipment and technology, the company uses its own dual process and strictly controls the quality. Finally, in the case of quality assurance, the industry chain is integrated to reduce costs to meet market demand. In these three aspects, Delipe pays special attention to the power supply design. At the 2013 New Century LED Summit Forum, Pu Cheng discussed the core issues of power supply design in terms of efficiency, certification and cost. The so-called efficiency, that is, pay attention to the heat dissipation of the power supply, from the source is to control and reduce the heat generated by the power supply. With the upcoming new national standard and the foreign testing standards faced by major export companies, the power supply design must conform to the technical specifications and move towards standardization, certification and specialization. The low cost is the integrated industry chain mentioned above.
Future general lighting market LED lighting products will be designed for medium power (2835/4014/5630 and COB ), non-isolated high conversion efficiency circuits, low current high voltage output mode, easy to produce and transport plastic insulated enclosures and certified Low cost and rapid change. In the past, the resistor-capacitor step-down circuit used, the output current could not be constant with the voltage change, and the power frequency ripple strobe was severe, resulting in a short lamp life. The non-isolated power supply design of our series of products can effectively solve the above problems, achieve low current and high voltage output, keep the output voltage stable, and improve the life of the whole lamp. "So our products can be cost-effective, exquisite workmanship, stable and reliable performance." Wu Jie said.
Create an e-commerce platform to develop channels
The "Plan" proposes that by 2015, more than 60W incandescent lamps will be eliminated, and the output value of LED lighting energy-saving industry will increase by about 30% annually. In 2015, it will reach 450 billion yuan, of which 180 billion yuan will be used for LED lighting applications. In this regard, Lin Boqiang, director of the China Energy Economic Research Center of Xiamen University, said that the state encourages the elimination of incandescent lamps, which not only saves power resources, avoids waste, but also expands the market for LED energy-saving lamps. This undoubtedly indicates to the vast number of lighting companies the huge potential of the LED home lighting market.
In view of how to develop the home lighting market, some industry insiders pointed out that the e-commerce platform is the best channel for the popularization of the home lighting market. For example, GE Lighting has been stationed in major e-commerce platforms since 2012 and is mainly pushing LED products. The reporter learned from Zhu Jiejun of Delip Optoelectronics that Delip has successfully acquired a website this year and is working hard to build it into Delip's own unique e-commerce website. In this regard, Wu Jie also revealed that Delip's own e-commerce website is expected to begin operations in the second half of this year. Different from other companies, Delip has chosen to build its own e-commerce platform to achieve one-on-one direct communication with electronic trading customers, thus ensuring the authenticity of the products sold, in order to open up a larger LED home lighting market. Compared with relying on third-party e-commerce platform, independent construction of e-commerce platform can also reduce costs, reflecting Delipu's pursuit of "low cost" under the premise of ensuring high performance of products. In addition to exploring the e-commerce channel, when asked about the company's operational planning, Wu Jie also mentioned that Delip has changed to Shenzhen Delip Optoelectronics Co., Ltd. in 2012, and said that this action is for the company. Prepare for future listings.
