The mainstream New Army light truck brand fought in Hebei, and Langfang became the largest light truck market in the north

The one-year plan is spring, and so is the light truck market. As the largest light truck market in Beijing and Tianjin and even in the north, Hebei Langfang is very representative. Langfang's spring light truck market is facing a fierce battle to visit the local light truck market.

Langfang is located in the geographic center of the Beijing-Tianjin-Hebei region and is the hinterland of the Bohai Economic Circle. After years of development, Langfang has gradually become a logistics hub in the Beijing-Tianjin-Hebei region, and the light trucks have a large amount of possession. There are two types of local light trucks: one is to transport materials to Beijing and Tianjin, and the other is to transfer local goods. Therefore, Langfang's light truck sales accounted for a large part of the demand in Beijing and Tianjin.

● New Army entered the market continuously

During the visit, it was found that the domestic mainstream light truck manufacturers have large-scale distributors in Langfang, and some are still more than one. Futian, Dongfeng and Kama Motors have been operating in Langfang for many years and have a large number of users in the local area. The annual sales volume is relatively stable. Dongfeng Dolika and Foton Aoling are all local hot models.

However, due to the large market capacity and the representativeness of Langfang, each new army of light trucks attaches great importance to the Langfang market, and the competition for local dealers in Langfang is fierce. Some dealers are still selling A-brands last year. This year, B-brands have been using better sales policies to sell B brands. According to the survey, the promotion of Wuzheng Aochi, Ruiwo, and Trumpchi's ace in Langfang is very large, and there is a great deal of competition with mainstream light truck brands.

With the entry of the new army, the veteran team is also consolidating its own market through various means: sub-systems to meet the diverse needs of users, sending services to extend the warranty period to provide users with more assured choices, and so on. Foton Aoling promoted the cost-effective Olympian TX and MRT in Langfang, and Dongfeng shares the low-cost Furika to win low-end users from the transformation of agricultural vehicles.

● Compete to win customers

The local light truck users in Langfang are mainly self-employed private owners, and these people are more sensitive to prices. Among them, models are mainly based on mid-to-low-end vehicles, the most critical is to be cheaper, the user is very sensitive to the price of the selected car, often a price difference of one or two thousand dollars can be about a customer's willingness to buy a car. Therefore, each light truck dealer fully grasps the user's psychological characteristics and competes for users for sales promotions.

For example: Nanjing Iveco Leap promises to extend the user's “Three Guarantees” miles by 5,000 kilometers, giving the car a strong risk insurance, equivalent to a discount on car prices; FAW-GM liberation of light-duty trucks, giving away a 800-yuan high-risk insurance; era light trucks are even more crisp, Make up 1000~5000 yuan to create rich funds, and launch special vehicles; Jianghuai Wei Ling launched an upgraded version of the model, with no increase in price, but also disguised preferences.

● Second-hand market gradually became a scale

The huge light truck market attracts numerous new models, new brand new dealers and it also nurtures the used second-hand light truck market. Because the use of light trucks has a short life cycle and new models emerge in an endless stream, light truck users frequently change cars as their business types and business volumes change.

Langfang's second-hand light trucks are relatively cheap because they are mostly traded by the owners themselves and do not want to earn much money. They just want to be able to sell old cars and buy new ones as soon as possible; this is because the maintenance of the used cars of mainstream brands is easy. Become a hot commodity in the second-hand light truck market.

For manufacturers, good second-hand car replacement business is also a promotion of new car sales. It has been observed that the mature used car replacement business in the car market has not formed a scale in the Langfang light truck market. As the light-duty truck market becomes increasingly saturated, the number of new entrants will decrease. In the future, the purchase of light-duty trucks will inevitably be based on newer vehicles. How to grasp the replacement car market will be an opportunity for light truck manufacturers to pay attention to.

In short, the competition in the Langfang regional market is like the Pingjin battlefield in the light truck industry. Futian Automobile and FAW-GM of the North win this market, and they will go to Central and South China. Five East Asian countries will be able to go to Beijing and Tianjin via Langfang, and South Dongfeng and Jianghuai Jiangling will be able to stabilize the northern market by working in Langfang. In Langfang light truck market, the fierce battle is not going to end.