This quirky LED light has won an award

If you love the terror of Ito-Run II, the following ad should be quite suitable for you.

At the beginning of the short film, a family of four sat down in a dim light and ate half of the sudden power outage. Then the painting started to go wrong. The housewife opened the flashlight (note her movements) and said in the face from below: We have no money to use the light.

So her husband went into the firefly jungle under the farewell of a family, and after five years he returned to practice as a "fireflies man." Respond to the inner exclamation, let us continue to look down.

"Firefly Man" has become the gospel of the entire village. Not only can it fly to the ceiling as a chandelier, but it can also climb on the poles. When the street lights sit on the bicycles, the "Firefly Man" not only solves the problem of lighting at home. Occasionally, you can earn extra money... It seems that no one thinks anything wrong. Everyone (especially the family) is very happy. Or can it be understood that "light" is really important?

But to say that this picture should be regarded as warm or strange in the end, it may be a horrible day.

As a two-minute short film, of course, the good will not be too long, her daughter's 7th birthday is coming soon, and then the tragedy happened... Full English word video here

If you can digest the "Firefly Man" alienation, the story person's obsession with "light," and their indifferent attitude... The final turning point is still quite black humor: Change the LED light! Fireflies only live for a week. The Ocedel LED lamp can be used for ten years.

This brain-hole Qing Qi's advertisement was madly reposted on Facebook, and it was a multiplex interpretation of “someone was crying, someone was hilarious, someone was scared”. Others compared this advertisement by the agency NITTO Tokyo with the "Ninth Restricted Area", "Mars Xenogeneis", the horror manga of Ito Ereda, and Kafka's "Metamorphosis."

This advertisement won the FILMLOTUS Film Grand Prize at the 2016 Asia Pacific Advertising Festival and won two silver and bronze awards at the Cannes International Festival of Creativity, which ended last month.