Video + electricity supplier? TV + electricity supplier? Who is the owner?

July 02, 2023

News: The "video + e-commerce" model has increasingly become the preferred method of shopping for the buyer's party. Not only achieved the program's viewing results, but also led to consumption. Is this fast-selling method not in keeping with this fast-selling era?

On March 18th, the opening ceremony of a large-scale fashion reality show "Falling in Love with Supermodel" by Iqiyi and Jingdong was held in Shanghai. Jang Lijun, vice president of Jingdong Group, general manager of the open platform division, and Iqiyi CMO Wang Xiangjun jointly started the global opening ceremony of the program. According to reports, the "fall in love with supermodel" program instructors Venus, Qi Qi, and several guests on the show, Fashion Circle celebrities He Sui, Han Huo Huo, Edison, Linda and others to help out, 12 supermodel players also presented on the scene Wonderful show show. It will be broadcast on March 21st at 22:00 every evening on Iqiyi.com. As a pure Internet self-made program, "fall in love with the supermodel" will also anti-transmission television station, broadcast exclusively on Hubei Satellite TV.

Subsequently, Iqiyi CMO Wang Xiangjun said that in addition to the brand name, advertising stickers, supermodel players dressed in the program are sold in Jingdong, 'with the purchase' technology throughout the whole time, connecting iQiyi and Jingdong Online sales platform.

When the news came out, the buyer’s party was mad: “beautiful, beautiful clothes, and finally they can buy it when they look!”

Last year, the "Goddess of the New Clothes" program jointly created by Dragon TV and Guangdong Lily Blue Fire Culture Media Co., Ltd. on August 23 was hot and the program featured "24-hour Garment + T-Tai Show + Bidding" etc. Link components. The show invited celebrities from the entertainment industry, major designers in the fashion industry, and Tmall consultants to make guest comments, analyzing both the design of the clothes and the practicality and value of the clothes. Create a goddess new clothes for Tmall merchants.