Recently, the LED street light series products produced by Sichuan Xinli Light Source Co., Ltd. (hereinafter referred to as Xinli Light Source) have obtained the CE-RoHS 2.0 compliance certificate issued by the authoritative certification body SGS. It is understood that this is also the first domestic enterprise to obtain this certification since the EU issued a new regulation on July 1 this year.
Zhang Ming, chairman of Xinli Light Source, told reporters that this is equivalent to obtaining a “access permit” for LED lighting products in the EU market, which will bring millions or even tens of millions of euros in revenue each year.
After 16 years of business, after three transformations, Zhang Ming took advantage of the core technology he mastered to make the LED lamps made in Sichuan into a vast overseas market, and also illuminate the entrepreneurial road of local brands.
(Zhang Ming, Chairman of Sichuan Xinli Light Source)
Unnamed teenagers will enter the giant backyard and will "fire" “This new light source has obtained the first domestic certification, benefiting from the attention of the company management and the company's high technological innovation capability.” Deputy Director of SGS Technology Electronic Products Department, the authority certification body for CE-RoHS2.0 certification for Xinli Light Source Li Xinzhu said that he has received dozens of domestic enterprises' applications for CE-RoHS2.0 certification, among which there are many coastal electronics manufacturing companies with export experience, but Xinliyuan from Sichuan surpasses other peers. He does not think accident.
It is understood that RoHS2.0 is the EU Directive on Restricting the Use of Certain Hazardous Substances in Electrical and Electronic Equipment. The Directive was officially announced on July 1, 2011 and became effective on July 21, 2011. It will be in 2013. Officially implemented on January 3 of the year. At that time, products exported to EU member states must meet the requirements of RoHS2.0.
“The previous RoHS mainly regulated the safety and electromagnetic compatibility of products, and the new rules increased the content of chemical harmful substances.” Li Xinzhu believes that the new EU regulations not only impose new requirements on the technology of manufacturing companies, but also require enterprises to Suppliers are subject to strict controls.
“Xinli Light Source is thick and thin, and currently realizes 'curve overtaking'.” The relevant person in charge of Xinli Light Source Co., Ltd. disclosed to the Chengdu Business Daily that the company currently has 14 products that have passed the above certification. Taking the lead in obtaining a “access permit” will help the company to seize the European market. It is understood that up to now, Xinli Light Source's sales in 2011 was about 300 million yuan. At present, its revenue mainly comes from domestic. The company plans to achieve product export revenue of about 50% of total revenue in the future.
"Finally broke into the 'backyard' of international big names such as Philips and Osram." Zhang Ming smiled. In the early days of entrepreneurship, he started by acting as a foreign brand, and he will have a deep understanding of the "brand" two fonts.
Since the "Golden Rice Bowl" to Chengdu to find dreams On January 1, 2007, Xinli Light Source officially opened in Chengdu High-tech Zone (Western District). In four years, its annual income has increased from 20 million yuan to 250 million yuan, and the scale has grown from dozens to more than 600 people. .
"These figures are enough to illustrate the help of the Chengdu High-tech Zone Management Committee." Zhang Ming told reporters.
In the late 1980s, Zhang Ming, who graduated from Jilin University, returned to Zigong City, Sichuan Province, to work in the Agricultural Bank Information Division. His major is computer application in the financial direction, so it is quite a match. However, Zhang Ming said that at that time, living a step-by-step life, the "unsatisfied" mentality gradually gained the upper hand.
In 1994, there was a wave of entrepreneurial peaks in China. Zhang Ming, who holds the "Golden Rice Bowl", couldn't help himself. After the Spring Festival in 1995, Zhang Ming resigned from the bank. With his savings and some borrowed funds, a total of 23,000 yuan, Zhang Ming came to Chengdu to start a business.
